PORTFOLIO

tatianabcruz@gmail.com

I'm Tatiana Cruz, a Marketing and Communications Strategist with over 10 years’ experience crafting brand narratives for major players in Brazil. I specialise in bridging strategic thinking with creative execution.

Now based in Melbourne, Australia, I bring global insight, storytelling expertise, and a collaborative spirit to brand teams seeking originality and performance.

TATIANA CRUZ

Marketing & Comms Strategist

I help brands connect with culture by leading cross-functional teams - from strategists and copywriters to art directors and community managers - to craft content that entertains, engages, and delivers real results.

Craft IDEAS
Move PEOPLE
Deliver RESULTS

“Tati is one of a kind. A sensitive professional with references that go beyond the obvious and a deep, thoughtful mind. At the same time, she brings the pace, energy, and get-it-done attitude of someone whose character was shaped in a newsroom. ”

— Larissa Magrisso

Content Lead (ex-WMcCann)

Concept development and campaign ideation
Brand voice & tone creation
Multi-channel storytelling (TV, digital, social, ads)
Leadership of creative teams (copy, art, motion, community managers and creators)
Long and short-form content: scripts, manifestos, shoots

DELIGHT
ENGAGE
SELL

During the COVID-19 pandemic, we created the campaign “Mobilise Without the Crowd” to reimagine audience participation for The Night of the Museums. By blending digital experiences with safe, distanced engagement, we mobilised thousands—without gathering a single crowd. The campaign was a success, demonstrating that cultural connection can thrive even in isolation.

Latest Project

Currently, I’m creating national campaigns for Renner at Paim Creators agency. Renner is Brazil’s largest omnichannel fashion retailer, where I lead creative copy for TV, radio, digital, and social channels.